Content Governance
RESULTS
Scale & Consistency
Secured a cohesive user experience and brand alignment across all
digital touchpoints for
30M+
customers.
System Adoption
Successfully onboarded
400+
UX and Marketing stakeholders, providing centralized validation criteria and standardized creation workflows.
Operational Efficiency
Reduced cross-departmental friction by establishing a centralized repository, eliminating duplicated efforts across channels.
INTERVENTION
Content Ops
Content Strategy
Information Architecture
Taxonomy
Content Design
Workshop Facilitation
OUTCOME
Designed a Communication Governance Framework, aligning UX and Marketing teams to standardize communication for over 30 million users.
BUSINESS CHALLENGE
Communication fragmentation leds to decentralized processes. This caused systemic inconsistencies in messaging and duplicated efforts, impacting directly the brand experience for users.
STRATEGY
Conducted a comprehensive audit of historical manuals and data.
Mapped shared characteristics across diverse communication touchpoints.
Developed information architecture and taxonomy, integrating structural guidelines and validation criteria.
Facilitated multidisciplinary alignment workshops
Drove the socialization of the systems across internal teams.
