Date & Time: Global Format
RESULTS
Global Consistency
Standardized global format across 7 pipelines, securing communication consistency for the entire ecosystem serving
30M+ users.
Operational scale
Successfully embedded the systemic standardization, unifying the alphanumeric framework across all global communication pipelines.
[Estructura: Combinación en formato número y tritíletero para meses [armar visual]
INTERVENTION
Governance
Global Consistency
Workshop Facilitation
Content Design
OUTCOME
Deployed a global chronological data architecture, standardizing formats across all digital brand touchpoints and communication pipelines.
BUSINESS CHALLENGE
Systemic inconsistencies in date and time formatting across decentralized communication channels, created ambiguous chronological data, which fragmented the brand experience.
STRATEGY
Conducted an audit to map formatting dissonance across communication ecosystem.
Classified data requirements shared by core communications (push notifications, email, and SMS) into 3 business-critical vectors: Client Operations, Deadlines, and Validity Periods.
Facilitated technical workshops with delivery platform engineering leads to identify API limitations and integration constraints for automated deployments.
Led consensus across multidisciplinary teams: Marketing, UX, Design System, Design as Service (DaS), and Legal divisions to establish validation parameters.
Developed scalable guidelines defining exact character constraints, semantic punctuation rules, and adaptive layouts for short and long-form interfaces.